The Problem
Although approximately 8% of adults will experience major depression at some time in their lives*, due to various barriers such as social stigma and lack of awareness, almost half of those who feel they have suffered from mental illness have never gone to see a doctor.   *Canadian Mental Health Association

The Opportunities & Solutions
App can help users to gain more knowledge of their triggers and issues by tracking their mood
One of the barriers to getting professional help is the cost. App will provide essential tools users can utilize at either low or no cost
Based on the collected data, users can access to suggested to practitioners if they are interested in getting further help. For those who are already getting professional help, they can share data with their counsellors or psychiatrists
Users can also access registered psychologists more in private through app; some fear to be seen in public when they think of going to counsellor's office

Brand Development
3 Levels of App Use

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